MikeBolen.com

April 29, 2008

Newspapers Hemorrhage Napa Register Not Immune

Filed under: Technology — Mike Bolen @ 2:11 pm

Blogs, MP3s, Drudge Report, Cable News, Cell Phones, Craigs List. How much longer can dead tree news possibly last in this digital information age? I say not long.  Craigs List has taken vitually all classified ad revenue. In just the 3rd quarter of 2007 newspaper ad sales declined 7.4% while online ads expanded 21%.

The Napa Valley Register had a published Sunday circulation of 20,200 in September 2004 by September of 2007 that number had dwindled to a mere 16,623 . The San Francisco Chronicle reported that daily circulation dropped 4.2% to 370,345 in just the 1st quarter of 2008.

Many sellers still ask about newspaper advertising and most often newspaper advertising is the only advertising sellers ask about. Interesting to note most sellers do not even receive the newspaper they inquire about us advertising in. Studies now show 89% of ALL buyers begin their search on the internet. RE/MAX.com see my 1st post on this blog is the number 1 real estate website in the world receiving three times the traffic of any other real estate website.

Here at the RE/MAX Napa Valley office RE/MAX Cornerstone located in downtown Napa on the corner of 1st and Main we pride ourselves on our unique internet marketing. Contact me Mike Bolen today at Mike@MikeBolen.com or 707-254-9999 and let’s discuss how to correctly market your property.  

 

1 Comment »

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